Nearly 23% of YouTube influencers say that a lack of time is their top challenge as a creator (Storyblocks). Are you interested in testing our corporate solutions? Influencer marketing impressions per post worldwide 2019-2020. This text provides general information. More than 380 new influencer marketing-focused agencies and platforms established in 2019. Hadley Ward Mon - Fri, 9am - 6pm (EST) (212) 419-8286 hadley.ward@statista.com Statista Dossier on influencer marketing worldwide This dossier has been compiled to provide statistical information about influencer marketing worldwide. Learn more about how Statista can support your business. 76. Found inside – Page 78What is influencer marketing? ... Word of mouth versus influencer marketing. ... 3(1), 23–46. doi:10.1023/A:1009790421951 Statista. (2017). Found inside“25 Useful Twitch Stats for Influencer Marketing Managers,” Influencer ... App Store from 2008 to 2019,” Statista, September 2019, accessed January 23, ... (February 10, 2021). Try our corporate solution for free! Among other categories, the sector of clothing and accessories might have the highest return in influencer marketing initiatives. Starting from $468 / Year Influencer marketing in the U.S. Social media marketing Instagram marketing Content Marketing Influencer marketing worldwide Statista Accounts: Access All Statistics. Hadley Ward Mon - Fri, 9am - 6pm (EST) (212) 419-8286 hadley.ward@statista.com Published by Statista Research Department , Sep 8, 2021. Learn more about how Statista can support your business. Influencer marketing in the United Kingdom (UK) Advertising in the UK Influencer marketing worldwide Influencer marketing in the U.S. Influencers in Europe. hadley.ward@statista.com. During a 2020 survey carried out among consumers from Germany, United . In 2019, 240 additional platforms and influencer marketing-focused agencies appeared on the scene. In 2019 the global YouTube influencer marketing size reached 5.5 billion U.S. Skip to main content. Word of mouth marketing is powerful - a study from Statista Premium said that 90% of people are more likely to trust a recommended brand even from strangers. Try our corporate solution for free! Profit from additional features by authenticating your Admin account. Get in touch with us. The popularity of influencer marketing on Instagram is increasing at such a fast pace that the global market is expected to grow from 1.3 billion U.S. dollars in 2018 to nearly twice the that amount by 2020. 78% of social influencers for brand collaborations worldwide used Instagram as their primary social media platform. Influencer Marketing Measurement - What You Need to Know; 7. Today, the platform is a formidable channel for images, video, and all things visual. ( Ascend2, 2016 ) Personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. A paid subscription is required for full access. The writing on the wall is pretty clear. Influencer Marketing 2020 theo báo cáo của Statista có 79% nữ giới, 75% nam giới mua sản phẩm được giới thiệu bởi Influencer.Vào thời điểm khảo sát, xấp xỉ 90% nam và nữ giới Việt Nam theo dõi ít nhất một Influencer. facts. Please do not hesitate to contact me. Accessed October 04, 2021. https://www.statista.com/statistics/1092819/global-influencer-market-size/, Influencer Marketing Hub. 8. Adidas got in touch with influencers to increase their reach on social media. Social media marketing goals: According to the same Hootsuite study, 90% of brands want to build brand awareness through social media. Facebook User Segmentation - By Age Group. Skip to main content. Are you interested in testing our corporate solutions? Hadley Ward Mon - Fri . Register in seconds and access exclusive features. The global spend on influencer marketing was expected to reach $8.08 billion in 2020. Starting from $468 / Year This feature is limited to our corporate solutions. These influencer marketing statistics show how the industry is growing at a . Instagram. hadley.ward@statista.com. Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, leading platform for influencer marketing worldwide, number of brand-sponsored influencer posts on Instagram, average price per sponsored YouTube video. (Twitter and Annalect, 2016)74% of people turn to social networks for guidance on purchase decisions. With millions of internet users browsing social media platforms for entertainment, inspiration, and . 2. hadley.ward@statista.com. Found insiden.d. “The Influencer Marketing Report. ... Accessed December 16, 2017. https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of ... Influencer marketing is on the rise, which is made apparent by the recently released figures indicating that value of this specific market more than doubled between 2019 and 2021, growing from 6.5 billion to 13.8 billion U.S. dollars in the three years alone. Instagram is also the leading platform for social commerce and influencer marketing. The majority of marketers plan to increase their marketing budgets this year, and Instagram is rapidly becoming the most widely-used channel in the industry. This statistic shows the share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by key reason. Table of contents Similarly, the number of sponsored posts were expected to reach 12.9 million in 2017. Influencer marketing is on the rise, which is made apparent by the recently released figures indicating that value of this specific market . ", Influencer Marketing Hub, Influencer marketing market size worldwide from 2016 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1092819/global-influencer-market-size/ (last visited October 04, 2021), Influencer marketing market size worldwide from 2016 to 2021, Global influencer marketing value 2016-2021, Most popular digital marketing channels worldwide 2020, Influencer marketing platform market size worldwide 2017-2027, Leading platforms for influencer marketing worldwide 2020, Share of marketing budgets spent on influencer marketing worldwide 2021, Number of influencers brands work with worldwide 2021, Share of Instagram influencers worldwide 2020, by category, Popular Instagram influencer topics worldwide 2020, by annual follower growth, Global distribution of Instagram influencers in 2020, by number of followers, Average price per post of Instagram influencers worldwide 2020, by followers, EMV of Instagram influencer posts worldwide in 2020, by followers, Instagram influencer engagement rates worldwide 2020, Global YouTube influencer marketing spend 2019-2020, Global distribution of YouTube influencers 2020, by category, YouTube influencer engagement rates worldwide 2020, Average price per sponsored video YouTube 2020 worldwide, by profile size, Leading brands on YouTube worldwide 2020, by channels, Fastest growing YouTube accounts worldwide 2020, YouTube average visit length worldwide 2020-2021, Number of TikTok influencers worldwide 2018-2020, Number of TikTok sponsored posts per influencer worldwide 2019-2020, Views per post of global TikTok influencers 2020, by profile size, Price per post among global TikTok influencers 2020, by profile size, Global distribution of TikTok influencers in 2020, by number of followers, Engagement rate among global TikTok influencers 2020, by profile size, Engagement rate of U.S. influencers vs. worldwide on TikTok 2020, Fastest growing global TikTok accounts 2020, by follower growth, Active Instagram influencers share 2013-2018, by number of followers, Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical, Spending on influencer campaigns according to marketers worldwide in 2019, by tier, Average spend on influencer marketing campaigns in the U.S. 2017, by vertical, Adpick's online influencer number South Korea 2013-2018, Adpick's online influencer income distribution South Korea 2018, Spending on influencer campaigns according to marketers in the U.S. in 2019, by tier, Instagram influencer marketing spend U.S. and Canada Q1 2018 - Q2 2019, Share of global marketers using influencers in 2019, by tier, Buying influencers- and celebrities-sponsored products in Italy 2019, by age group, Buying influencers- and celebrities-sponsored products in Italy 2019, by macro-region, Leading factors swaying towards cooperation with influencers in the U.S. 2019, Buying influencers- and celebrities-sponsored products in Italy 2019, by gender, Effectiveness of influencer marketing according to marketers in the U.S. 2019, Influencer marketing budget allocation in the U.S. 2019, Twitter influencer engagement rate worldwide 2019, Influencers endorsing products purchased by consumers Indonesia 2020, by age group, Instagram Gen Z influencers rates worldwide 2020, by post type, Major TV commercial talents Japan 2018, by number of gigs, Influencer marketing market size worldwide from 2016 to 2021 (in billion U.S. dollars), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. February 10, 2021. 37. Then you will be able to mark statistics as favourites and use personal statistics alerts. Found inside – Page 7710 Reasons why influencer marketing is the next big thing. Retrieved June 3, 2019, ... China: Number of social media users 2017–2025 | Statista. An average post of an influencer attracted 7.81 thousand impressions . Found insideInfluencer marketing fraud will cost brands $1.3 billion in 2019. ... Cumulative number of reviews submitted to Yelp from 2009 to 2018, Statista. (January 17, 2020). Around 44 percent of business-to-consumer (B2C) brands surveyed in Europe said they were planning to increase their influencer marketing budget in 2021 whereas seven percent stated they wanted to decrease it; 29 percent of responding brands planned to keep the budget on the same level as in 2020. Opinion leaders comment about your brand or items and attach a link to your website or social . According to a 2020 survey carried out among 600 marketing professionals in Italy, 43.3 percent of respondents said they invested less than 10 percent of their budget in influencer marketing. Starting from $468 / Year While the influencer marketing industry was just $700M in 2016, it was expected to reach $1.7B in 2018. Found inside – Page 72Influencer Marketing ist auf dem Weg zum Milliardenmarkt. ... Online: https://de.statista.com/statistik/daten /studie/171257/umfrage/ normalerweise- ... Please contact us to get started with full access to dossiers, forecasts, studies and international data. Consider this: Data from Statista found the entire industry is worth almost $14 billion. Live video is expected to grow 15-fold by 2022 and reach a 17% share of all internet traffic (Cisco). Quick Analysis with our professional Research Service: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Statista found that nearly 70% of companies (with 100+ employees) plan to use influencer marketing campaigns in 2021. Found inside – Page 44Statista: Most popular social networks worldwide as of April 2020, ... them all? mandated disclosures and design duties in influencer marketing practices. In the following 4 chapters, you will quickly find the 37 most important statistics relating to "Influencer marketing worldwide". They wanted to focus on a younger audience, so they chose to do an Instagram influencer marketing campaign. . 38. Then you can access your favorite statistics via the star in the header. You only have access to basic statistics. Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Show publisher information, Instagram influencer market size 2017-2020, Benefits of social media marketing worldwide 2021, Instagram: number of brand sponsored influencer posts 2016-2020. Published by Statista Research Department , Aug 17, 2021. Please do not hesitate to contact me. You need at least a Single Account to use this feature. The influencer marketing industry is worth $13.8 billion Influencer marketing is big business. Statista Accounts: Access All Statistics. Found inside – Page 74HENNER-FEHR, Christian (2019): Influencer Marketing: besser als sein Ruf, ... March 2020)
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