Please consider supporting us by disabling your ad blocker. However, it only takes one scathing review to destroy a reputation. Each emirate is governed by a ruler, while the Federal Supreme Council, highest constitutional authority of the Emirates, consists of all the seven rulers. Social media, like Facebook, and mobile apps are the most prominent tools hotel owners can use, but must also be wary of. This is a huge problem for hotels who often see a hike in profit during peak seasons when rooms are scarce. rodrigo | December 20, 2012 WritePass - Essay Writing - Dissertation Topics [TOC] ... Accor’s construction and maintains platform naturally brings together teams from development, operations, finance, legal affairs, marketing and hotel systems. In fact, according to some sources, over 200 nationalities live in the UAE making it one of the leading cosmopolitan hubs in the world. As mentioned above, the UAE is one of the safest countries in the world with low crime rates. Other relevant articles for you are: Advantages and disadvantages of a private limited company. However, there are some social challenges facing the United Arab Emirates today. It goes through economic cycles first and comes out first. He is a lecturer in Management and Marketing. Password requirements: 6 to 30 characters long; ASCII characters only (characters found on a standard US keyboard); must contain at least 4 different symbols; It is the 27th largest economy in the world. It grew and evolved at a rapid speed in the last two decades. If a hotel is near an area with high crime rates, it’ll struggle to survive. Legal environment is the last element to discuss in the PESTEL analysis of the United Arab Emirates (UAE). Abu Dhabi is the capital of the UAE. It shows that rules and regulations are applied very strictly in the country. In most cases, the innkeeper law will state how much compensation the innkeeper will pay guests if their property is stolen or damaged. Everything from governmental changes to high stake competitors and the uncontrollable weather impedes the hospitality and tourism industry too. It is very modern and well-integrated with the rest of the advanced world. It is also worth noting that the UAE is particularly safe for solo female travellers, especially with hotels such as Dubai’s Jumeirah Emirates Towers hotel and Dukes Dubai dedicating female-only floors with an all-female staff (Hinai, 2018). Environmental factors affecting the United Arab Emirates (UAE). Along with Hilton Hotels, a vast yet focused portfolio of Hilton Worldwide 13 brands in the premium hotels and resorts … Airbnb is the hotel industry’s biggest competition. Due to the limited scope, the article offers basic discussion on the UAE’s legal environment. Many analysists argue that the political freedom in the UAE is very limited. It was also a key participant in the blockade of Qatar beginning in 2017 (Encyclopaedia Britannica, 2019). Google has many special features to help you find exactly what you're looking for. Legal factors affecting the United Arab Emirates (UAE). It consists of seven emirates i.e. Legal Factors That Could Affect Marriott’s Future. Technological environment is the next element to discuss in the PESTEL analysis of the United Arab Emirates (EU). At one time, trying to find a different hotel would be the only option, but now you can check Airbnb and likely find something suitable and cheaper. Our website is made possible by displaying online advertisements to our visitors. The major legal factor that will impact Marriott’s future business is the status of services like Airbnb. We hope the article ‘PESTEL analysis of the United Arab Emirates (UAE)’ has been useful. Travelers, particularly millennials, enjoy the mass selection of rooms Airbnb offers. The UAE is a federal constitutional monarchy. This is a good and bad thing for the hotel industry. However, its participation in the Yemen war has strained its relations with Iran, a major regional power. Since the government affects this industry so intensely, many hotel owners are on edge during election time, as a new President with new ideals can swiftly impact the hotel industry, and overthrow the previous President’s laws. He holds an MSc in Tourism & Hospitality from the University of Sunderland. Psalms: The Holy Bible: King James Version These 150 prayers and hymns were used by the Hebrew people to express their relationship with God. Choosing a spot with low crime is crucial for all hotel owners, otherwise, customers won’t stay at their locations. Reviews on blogs can make or break a hotel’s reputation. According to the World Investment Report 2019, the total FDI received by the country from 2016 to 2018 was 30.4 billion US dollars. Hospitality is one of the biggest investment sectors for global investors, especially within the United States. Hotel owners who are confident that their hotels are worthy will pay social media influencers to write about it. Its top export destinations are India, Japan, China, Oman, and Switzerland. Academia.edu is a platform for academics to share research papers. They, on average, spend 2.56 hours on social media daily. All it takes is one decision and a country loses the vast majority of its economy. Abu Dhabi, Ajman, Dubai, Fujairah, Ras Al Khaimah, Sharjah, and Umm Al Quwain. If they don’t, they may find themselves on the receiving end of scathing reviews online, lack of customers because of environmental issues like the weather, or into legal trouble like if hotel owners were to violate innkeeper laws. (2018) From Bahrain to Qatar: These are the 25 richest countries in the world, available at: https://eu.usatoday.com/story/money/2018/11/28/richest-countries-world-2018-top-25/38429481/ (accessed 15 October 2019), Hinai, M. (2018) 10 things the UAE does better than anywhere else, available at: https://edition.cnn.com/travel/article/uae-reasons-to-visit/index.html (accessed 10 October 2019), Maceda, C. (2018) Richest 1 per cent own over half of UAE’s wealth, available at: https://gulfnews.com/how-to/your-money/richest-1-per-cent-own-over-half-of-uaes-wealth-1.2285345 (accessed 10 October 2019), OEC (2019) United Arab Emirates, available at: https://oec.world/en/profile/country/are/ (10 October 2019), Santander (2019) United Arab Emirates: Tax system, available at: https://en.portal.santandertrade.com/establish-overseas/united-arab-emirates/tax-system (accessed 12 October 2019), Trading Economics (2019) United Arab Emirates GDP, available at: https://tradingeconomics.com/united-arab-emirates/gdp   (10 October 2019). https://www.bbc.co.uk/news/world-middle-east-14703998, https://www.britannica.com/place/United-Arab-Emirates/Foreign-relations, https://www.government.ae/en/information-and-services/environment-and-energy/environmental-challenges-in-the-uae, https://gulfnews.com/how-to/your-money/richest-1-per-cent-own-over-half-of-uaes-wealth-1.2285345, https://en.portal.santandertrade.com/establish-overseas/united-arab-emirates/tax-system, Advantages and disadvantages of convenience sampling, Stakeholders of Facebook (Facebook Stakeholder Analysis). As such, hotels must remain competitive, otherwise, patrons will book a different chain. Many factors affect the success and growth of the hotel industry. Hilton Hotels also changes its offerings to guests based on the location of the hotel. BBC (2014) United Arab Emirates country profile, available at: https://www.bbc.co.uk/news/world-middle-east-14703998 (accessed 10 October 2019), Encyclopaedia Britannica (2019) United Arab Emirates, available at: https://www.britannica.com/place/United-Arab-Emirates/Foreign-relations (accessed 12 October 2019), Freedom House (2019) United Arab Emirates profile, available at: https://freedomhouse.org/report/freedom-world/2018/united-arab-emirates (accessed 12 October 2019), Government AE (2019) Environmental challenges, available at: https://www.government.ae/en/information-and-services/environment-and-energy/environmental-challenges-in-the-uae (accessed 15 October 2019), Harrington, J. The market environment or business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships.The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making behaviour of individuals in the … Any incidents close to the hotel can be reported within minutes, shared online by thousands, and have articles written up by media outlets in seconds. read our SWOT Analysis of the Hotel Industry here to learn more. You may also like reading PESTEL analysis of the USA and PESTEL analysis of India. Choosing a spot with low crime is crucial for all hotel owners, otherwise, customers won’t stay at their locations. For example, if international currencies are stronger than the American dollar, people outside of the United States will want to visit. Many hotels have additional facilities, like pools, a gym, and even massage parlors. When she’s not researching into the sunrise, her nose is stuck in the latest (and cheesiest) of fantasy novels. Hopefully, this will grab attention and the hotel chain will gain new customers. The GDP growth rate averaged 4.34% from 2000 until 2018 with a big increase in 2006, and a big slump in 2009. The government has a stronghold over the hotel industry. Years ago, hotels only used traditional media (print and broadcast), but now there are new media brought forth via the internet to consider. Also, graduated from Leeds Metropolitan University with a BA in Business & Management Studies and completed a DTLLS (Diploma in Teaching in the Life-Long Learning Sector) from London South Bank University. the UN, World Bank, IMF, Arab League, OIC, OPEC, and GCC. The United Arab Emirates is a constitutional federation. Innkeeper laws. Approximately 82% of the UAE’s population has profiles on Facebook while YouTube’s penetration also stands at 82%. The strength and weakness of currency can affect the attractiveness of a vacation spot. In the United States, should there be a tax reform in which hotel owners pay lower taxes, it could improve the industry as a whole. Many …, There are many companies the world over, that conduct PESTLE …. Emiratis are very social people, and families love to live together. You can quickly and conveniently book your room through an app — and it’s often less expensive than hotels in the area. Travel bans can kill the hotel and tourism industry. Particularly, Dubai is a very dynamic emirate and a flourishing international business centre. Everyone wants to stay somewhere safe. Due to the limited scope, the article offers basic discussion on the UAE’s legal environment. The strength of currency can bolster the industry. Though limited elections are held for federal advisory bodies, political parties are banned, and all electoral candidates must run as independents. Any hotel with food or beverage establishments within must follow truth-in-menu laws, which means the food establishment must be truthful about the food and beverages served to guests. In some locations, the innkeeper law must be posted inside the door of every guest room of the hotel. Technological factors affecting the United Arab Emirates (UAE). The UAE is a member of a number of international economic and political forums e.g. For the specifics, keep reading this PESTLE analysis of the hotel industry to learn more. Crude petroleum, refined petroleum, gold, diamonds, and petroleum gas are the top exports of the UAE. Hilton Worldwide is the largest hotel company and the fastest growing hotel company in the world. Tailoring to patrons in varying locations. However, the UAE’s over reliance on the petroleum sector is a weakness. Continued growth is expected into 2020 and beyond. Crime rates ruin hotel profit. The civil liberties for both nationals and foreigners are restricted as well (Freedom House, 2019). Perfect balance between traditional religious culture and modernity, luxurious hotels, stunning shopping malls, skyscrapers, crystal clear beaches, historical ruins, indoor theme parks, and versatile cuisine are some of the factors that attract millions of tourists every year. Social factors affecting the United Arab Emirates (UAE). PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. Whether it comes out successfully depends on a few primary factors, including unemployment rates, job growth, and travel spent. If you’re curious about the strengths, weaknesses, opportunities, and threats this industry faces, read our SWOT Analysis of the Hotel Industry here to learn more. It’s so quick that hotel owners can’t do much to stop it. Most of the immigrants living and working in the UAE are from India, Pakistan, Bangladesh, the UK, the USA, Iran, Canada, China, Philippines, South Africa, and Nepal. The establishment needs to be honest about the calories in the good and nutritional ingredients of the dishes. Analyse PESTEL - Le journal Le Monde Étude de cas de 5 pages - Marketing médias. The maximum working hours for an adult employee is eight hours a day (48 hours a week). PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. M Rahman writes extensively online with an emphasis on business management, marketing, and tourism. However, the country has developed so rapidly in such a short time that it is now faced with some environmental challenges. Constant noise of construction, invasive species, carbon footprints, limited water sources, overfishing, waste generation, air pollution, land degradation, and desertification are having immense impact on the environment (Government AE, 2019). The life expectancy for men is 76 years and 78 years for women in the Arab Emirates. Copyright ©2017 - 2025. Le Monde, journal historique français, a connu bien des difficultés depuis sa création en 1944. Another thing the government controls are taxes. Generally, companies and individuals in the UAE do not pay any taxes on income or wealth. The United Arab Emirates, often simply called Emirates, is a powerful country in the Middle East.
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